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Tech giant Apple is going after a whole new demographic – our grandparents. The powerhouse has officially announced a new Apple Watch Series 4 potentially aimed at older people.

According to Apple, one key feature to the new Apple Watch Series 4 is its ability to save lives.

Apple’s COO Jeff Williams introduced a number of new features Wednesday for the company’s Apple Watch Series 4, but none more fascinating than its new fall detection and electrocardiogram technology … which could potentially save lives. Williams says the new watch can detect when you’ve taken a hard fall, and automatically call emergency services if you don’t respond to the alert. It’ll also reach out to your emergency contacts. Not just that … but the watch’s new ECG feature measures heart rate and will let you know if anything is irregular or potentially dangerous. (TMZ)

According to Apple, the new series is aimed at keeping people more active and workout-focused.

The largest Apple Watch display yet. A new electrical heart sensor. A Digital Crown with haptic feedback. New workouts. Advanced running features. And enhanced cellular connectivity. Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy, and connected. (Apple)